Economic Architecture

The ecosystem consists of three primary participation layers: C-side (users), B-side (merchants and service providers), and ecosystem-side (partners and integrations).

C-Side Ecosystem (User Layer)

The C-side consists of platform users who participate through real consumption, engagement, and behavioral contribution. Users interact with the system by completing transactions, activating features, and participating in ecosystem activities.

For this group, value is realized through:

• Consumption-based incentives

• Long-term digital asset accumulation

• Participation rights tied to contribution

FunPay allows users to retain value generated from consumption rather than losing it after a transaction, creating long-term retention and participation motivation.

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B-Side Ecosystem (Merchant Layer)

Merchants and service providers represent the commercial core of the ecosystem. They provide products, services, and operational participation that drive real economic flow within the network.

For merchants, FunPay provides:

• User traffic

• Incentive-driven customer retention

• Value feedback from ecosystem participation

• Improved operational efficiency through incentive systems

Instead of functioning independently, merchants become part of a shared economic framework where user loyalty, rewards, and value circulation extend beyond a single platform.

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Ecosystem-Side Business (Partners and Integrations)

The ecosystem expansion layer includes technical partners, channel operators, and collaborative applications that integrate FunPay mechanisms into broader environments.

This layer supports:

• Adoption across different industries

• Entry into new markets

• Expansion of business use cases

• Strengthening of long-term platform scalability

By enabling third-party participation, FunPay ensures the ecosystem is not limited to a single industry, region, or application boundary.

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Platform Value Capture and Distribution

Across the ecosystem, value moves through a unified model where:

• Users generate behavior and participation

• Merchants supply goods and services

• The platform distributes incentives

• The ecosystem grows through repeated circulation

This structure ensures that value is not lost or isolated it returns to the cycle and strengthens the network.

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Multi-role participation model supporting circulation-based economic growth.

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Section Summary

The FunPay ecosystem is structured to support scalable participation across users, merchants, and integrated partners. By aligning each role through decentralized incentives and value feedback, the platform ensures that growth is not isolated to one participant type but shared across the entire network.